To run a successful business, you need to understand the latest technologies and best practices for attracting customers. Because of the hustle and bustle of the ever-changing environment, it is easier than ever for someone to be operating out of their home, so having an attractive entrance that catches the eye of passersby is very important. Now, as technology continues to advance, sign businesses are also coming under pressure from the businesses who need a cost effective way to advertise their goods and services.
Signage is an art, and with the advancements in technology and the artistry of design, the design requirements have changed dramatically. However, some of the basic elements still apply; whether it is signage in Houston, Texas or any other location, one must design signs that work well with the business.
First, the size of the signs. While the old school, rectangular signs will always be there, you don’t need the same things they had. In today’s market, you need to be able to stand out in a crowd of people who may not have noticed the brand logo that was visible from a long distance, but could notice the big yellow “R” and the small white “U”.
Second, signage should be able to be modified. If a business can set up a sign and not have to redo it, it is done. There is no need to be constrained by the old method, but if you want your sign to blend into the surrounding environment, then a subtle change may be needed.
Third, most popular locations are to use the full signage. This means two logos side by side, as well as two lights and one image on the bottom.
Fourth, the main color of the sign should be the primary color of the logo. With this, it will look a lot more professional, but will make it difficult to find the necessary icons. However, if you want to change the text, you can easily change the colors in a hue wheel to match the colors of the rest of the surroundings.
Fifth, the color combination for the text is critical. Using words is far easier than writing; however, if you use the exact same font and color scheme, it can look just as bad as if you used the wrong colors and a script.
Lastly, you should consider getting more than one sign for your signage. This may cost a little more money, but when you take into account the initial investment, it may be worth it. A company will need two or three images, so when you have one that looks good, but requires a lot of work, you will find it very difficult to change it.